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Eyecube: A journey in branding
Several months ago I challenged the notion of personal branding, suggesting that there is more value in creating something external to yourself that brings value to others. In other words, juicing up...
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Getting a logo? Think carefully before you begin.
As I mentioned yesterday, I’m undertaking the creation of a logo for Eyecube. This is a guest post from Ben Johnson of Logoinn, a custom logo design service provider based in UK. I’ve teamed up...
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Getting a logo, the journey continues
Regular readers will recall I recently announced my intention to get a logo for eyecube. I’ve partnered with Logoinn for the creation (see there first guest post here) and you’ll be hearing more from...
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Understanding the Risks of Engaging a Freelance Logo Designer
Today Eyecube presents the second in a series of Guest Editorials from Ben Johnson of Logoinn, a custom logo design service provider based in the UK. Chances are if you’re reading this you’ve been...
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Data Visualization: A Primer and Practical Application
Over the last several months I’ve been fascinated by the talk around Data Visualization. It’s one of those things that when you see it done properly, its brilliance immediately strikes you. Good Data...
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Crowdsourcing & Disruption Event at Pratt: Realities & Denial
Tremendously interesting event yesterday at Pratt. The star-studded panel lived up to its billing and a spirited give and take with the audience of Pratt students, alumni and teachers could have gone...
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The Language of Objects
Last night I went to an event at MoMA called Modern Poets: The Language of Objects that was hosted by Rob Walker, one of my favorite people and true inspirations for my new role at Y&R. The event...
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HP’s Rebrand Efforts: An Inside Look
A New Look For HP Rebranding is tough. Ask Tropicana, Pepsi or The Gap. It’s usually a no-win situation in which you alienate the fans who didn’t want a change, and you rarely please anyone with the...
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